IBM, GE, & others, use customer-centered experience design to increase revenue through customer loyalty, and reduce the risk of investing in products & services no one wants.
Customer Experience Design Services
UX strategy means better design strategy. Defining every aspect of the user experience before starting the design phase, means fewer misunderstandings, and less rework and resource wastage during the design process.
Good UX is good for business. Focusing on customer goals, and structuring your product or service for maximum impact, allows us to step beyond the obvious and examine a range of solutions that resonate with customers.
Design Thinking Training
Use Design Thinking to innovate solutions before spending money on ideas no one wants. We guide teams to identify the problem, do field research, analyze results, ideate solutions, design prototypes, and test with real people.
A user champion.
Diana’s structured approach to UX defined Waypoint. She steered product design & development by elegantly aligning business strategy with user needs. Diana was a user champion from idea to launch. I recommend her to any business that values the customer voice.
— Ryan Summe, Founder & CEO, Waypoint App
Solutions for the long haul.
Diana is above and beyond your typical UX/IA person. She is the strategic and holistic thinker that you want to have in your team if you are working on anything that is to be ground-breaking and non-average. ...It’s all about “what truly makes sense” - not only for you, but your customer and their customers. Solutions for the long haul.
— Veera Kauste, Director of Digital Production, CO-OP Brand Partners